If you think that mobile apps are only for large companies, you are mistaken! More and more smaller businesses are hopping onto the mobile trend, and realizing that companies need a mobile app more than just a mobile friendly website. These days you’ll notice that most businesses you interact with have a mobile app to help you better access their features, be it your corner coffee shop or the gym you visit.
With average American adults spending up to three (3) hours or more on their phone, a mobile application is the best place to reach a consumer. It puts you right in front of a consumer's eyes — literally — as an app icon, which means that on some subconscious level a mobile user will think about your company.
Having a mobile app also enables you to create a direct marketing channel to send notifications and offers straight to your customer's phone rather than through an email or web notification.
And it increases your brand recognition and value with customers, as it makes them perceive your brand as bigger than it is. This improves customer engagement — people will open your app just to check on new products or services, since it will become so much easier to do.
Hence, seeing a need for your company to enter into the mobile app segment, we at [Sender.Company] come to you with this mobile application development proposal in order to discuss the terms of developing a mobile app for your business.
At [Sender.Company] , we believe that mobile apps are the best way to bring your brand into the digital age. Since our company’s beginnings, we have been heavily focused on building and beautifying mobile applications. Our team is made up of the best and brightest mobile app developers that have time and again proven their deep intelligence in executing mobile app solutions.
If you have any questions or inquiries, please feel free to reach out to me personally at [Sender.Email] or [Sender.Phone] .
Although you don’t need to include cover letters with mobile application agreements, it does help to include one if you’re sending your proposal and an agreement at the same time. However, if you have already sent your client a proposal before sending the agreement, then a cover letter may not be needed.